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Top CRM SaaS 2023

Top CRM (Customer Relations Management) SaaS (Software as a Service) in 2023

Customer relationship management (CRM) software is essential for businesses to manage interactions and build relationships with customers. As of 2023, the top CRM software as a service (SaaS) solutions are HubSpot CRM, Zoho CRM, and Salesforce based on reviews, ratings, number of users, and market share. 


Name: HubSpot CRM

Company trading name: HubSpot, Inc.


Launched date: 2006

Founder: Brian Halligan, Dharmesh Shah

CEO: Brian Halligan

NO Employees: Over 8,000

Net Income: $883.29 million (FY 2020)


List of Social Network accounts Links: 


  • On Trustpilot: Reviews 591 and TrustScore 3.5 out of 5
  • On G2 HubSpot Marketing Hub (10,066) 4.4 out of 5
  • On Capterra HubSpot CRM Reviews (3,753) 4.5 out of 5


Name: Zoho CRM

Company trading name: Zoho Corporation


Launched date: 2005

Founder: Sridhar Vembu

CEO: Sridhar Vembu

NO Employees: Over 10,000

Net Income: Private company (financials not disclosed)


List of Social Network accounts Links: 



Name: Salesforce

Company trading name:, Inc.


Launched date: February 3, 1999

Founder: Marc Benioff, Parker Harris, Dave Moellenhoff, Frank Dominguez

CEO: Marc Benioff

NO Employees: Over 79,000 (2023)  

Net Income: $208 million

List of Social Network accounts Links: 



  • On Trustpilot: Reviews 363 and TrustScore 1.4 out of 5
  • On G2 Salesforce Sales Cloud (15,707) 4.3 out of 5
  • On Capterra Salesforce Reviews (283 4.3 out of 5

OTHER CRM COMPANIES: Sage CRMPipedrive, Microsoft Dynamics 365,  and Copper CRM 

The top 3 CRM SaaS solutions in 2023 are HubSpot CRM, Zoho CRM, and Salesforce. All 3 platforms offer robust features to manage contacts, track interactions, analyze data, and optimize the customer experience. HubSpot CRM is best for small businesses, Zoho CRM offers great value, and Salesforce leads in enterprise-level CRM. Visit Capterra to compare user reviews and keep up with new CRM software releases.


Disclaimer: This content is provided for informational purposes only and does not constitute an endorsement of any particular company or product. Company details such as addresses and financials are approximate and may change over time. Product and service ratings are compiled from third party review sites and do not represent the opinions of the writer or publisher of this content. Please conduct your own research before making any purchasing decisions. The writer and publisher do not guarantee accuracy of the information provided.

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