Home » consumer behavior

Posts tagged as “consumer behavior”

Understanding the Howard-Sheth Model of Consumer Behavior

By on

The Howard-Sheth Model, an insightful contribution to the field of marketing by John Howard and Jagdish Sheth in 1969, serves as a robust theoretical framework…

Consumer behavior and Freud’s psychoanalytic theory

By on

A GLANCE AT FREUD’S PSYCHOANALYTIC THEORY IN MARKETING Freud’s psychoanalytic theory provides us with the concept of the unconscious mind, a repository of thoughts, desires,…

Consumer behavior and Maslow’s Hierarchy of Needs

By on

The Psychological Dynamics of Consumer Behavior: Exploring Maslow’s Hierarchy of Needs Let’s start by obtaining a brief understanding of Consumer Behavior. It encompasses the examination…