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Millennials and Gen Z Consumers

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Millennials and Gen Z Consumers: Understanding the Differences As two of the most talked-about generations in recent years, millennials and Gen Z have been the…

Generational Cohorts in Consumer Behavior

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Understanding Generational Cohorts in Consumer Behavior Some commonly used generation categories for marketing Baby Boomers: Born between 1946 and 1964, Baby Boomers are often characterized…