The Psychological Dynamics of Consumer Behavior: Exploring Maslow’s Hierarchy of Needs Let’s start by obtaining a brief understanding of Consumer Behavior. It encompasses the examination…
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Maslow’s hierarchy of needs is a psychological theory that explains human motivation and behavior. It consists of a five-tier model, often depicted as a pyramid,…
Consumer Behavior
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OVERVIEW OF CONSUMER BEHAVIOR Consumer behavior refers to the study of individuals, groups, or organizations and their selection, purchase, use, and disposal of goods and…