The Howard-Sheth Model, an insightful contribution to the field of marketing by John Howard and Jagdish Sheth in 1969, serves as a robust theoretical framework…
Posts published in “Psychological Theory”
A GLANCE AT FREUD’S PSYCHOANALYTIC THEORY IN MARKETING Freud’s psychoanalytic theory provides us with the concept of the unconscious mind, a repository of thoughts, desires,…
UNDERSTANDING FREUD’S PSYCHOANALYTIC THEORY: A CONCISE OVERVIEW Sigmund Freud, the pioneer of psychoanalysis, revolutionized the world of psychology. His psychoanalytic theory, though controversial, remains influential…