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Comprehensive Guide To CES 2024 (Consumer Electronics Show) The Evolution of CES: From 1967 to Today’s Technological Wonderland The Consumer Electronics Show (CES) has been…
The Howard-Sheth Model, an insightful contribution to the field of marketing by John Howard and Jagdish Sheth in 1969, serves as a robust theoretical framework…
A GLANCE AT FREUD’S PSYCHOANALYTIC THEORY IN MARKETING Freud’s psychoanalytic theory provides us with the concept of the unconscious mind, a repository of thoughts, desires,…
UNDERSTANDING FREUD’S PSYCHOANALYTIC THEORY: A CONCISE OVERVIEW Sigmund Freud, the pioneer of psychoanalysis, revolutionized the world of psychology. His psychoanalytic theory, though controversial, remains influential…
The Psychological Dynamics of Consumer Behavior: Exploring Maslow’s Hierarchy of Needs Let’s start by obtaining a brief understanding of Consumer Behavior. It encompasses the examination…
Maslow’s hierarchy of needs is a psychological theory that explains human motivation and behavior. It consists of a five-tier model, often depicted as a pyramid,…
Millennials and Gen Z Consumers: Understanding the Differences As two of the most talked-about generations in recent years, millennials and Gen Z have been the…
Understanding Generational Cohorts in Consumer Behavior Some commonly used generation categories for marketing Baby Boomers: Born between 1946 and 1964, Baby Boomers are often characterized…