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Posts published in “Consumer Behaviour in Psychology”

CES

Comprehensive Guide To CES 2024 (Consumer Electronics Show) The Evolution of CES: From 1967 to Today’s Technological Wonderland The Consumer Electronics Show (CES) has been…

Understanding Freud’s psychoanalytic theory

UNDERSTANDING FREUD’S PSYCHOANALYTIC THEORY: A CONCISE OVERVIEW Sigmund Freud, the pioneer of psychoanalysis, revolutionized the world of psychology. His psychoanalytic theory, though controversial, remains influential…

Millennials and Gen Z Consumers

Millennials and Gen Z Consumers: Understanding the Differences As two of the most talked-about generations in recent years, millennials and Gen Z have been the…

Generational Cohorts in Consumer Behavior

Understanding Generational Cohorts in Consumer Behavior Some commonly used generation categories for marketing Baby Boomers: Born between 1946 and 1964, Baby Boomers are often characterized…

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