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Understanding the Howard-Sheth Model of Consumer Behavior

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The Howard-Sheth Model, an insightful contribution to the field of marketing by John Howard and Jagdish Sheth in 1969, serves as a robust theoretical framework…

Consumer behavior and Freud’s psychoanalytic theory

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A GLANCE AT FREUD’S PSYCHOANALYTIC THEORY IN MARKETING Freud’s psychoanalytic theory provides us with the concept of the unconscious mind, a repository of thoughts, desires,…

Understanding Freud’s psychoanalytic theory

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UNDERSTANDING FREUD’S PSYCHOANALYTIC THEORY: A CONCISE OVERVIEW Sigmund Freud, the pioneer of psychoanalysis, revolutionized the world of psychology. His psychoanalytic theory, though controversial, remains influential…

Consumer behavior and Maslow’s Hierarchy of Needs

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The Psychological Dynamics of Consumer Behavior: Exploring Maslow’s Hierarchy of Needs Let’s start by obtaining a brief understanding of Consumer Behavior. It encompasses the examination…

Understanding Maslow’s hierarchy of needs, psychological theory

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Maslow’s hierarchy of needs is a psychological theory that explains human motivation and behavior. It consists of a five-tier model, often depicted as a pyramid,…

Consumer Behavior

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OVERVIEW OF CONSUMER BEHAVIOR Consumer behavior refers to the study of individuals, groups, or organizations and their selection, purchase, use, and disposal of goods and…

EFFECTIVE CYBERSECURITY MEASURES FOR MODERN COMPANIES

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In today’s digital world, protecting your company from cyber threats is a crucial task. Cybersecurity is no longer just about installing antivirus software; it involves…

Grey Market

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Navigating the grey market: A Concise Overview The grey market, also known as the parallel market, refers to the legal but unauthorized trade of goods…

What is a retroactive price change?

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A retroactive price change is a change in price that is applied to past transactions. For example, if your cable company raised its prices, and…

Millennials and Gen Z Consumers

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Millennials and Gen Z Consumers: Understanding the Differences As two of the most talked-about generations in recent years, millennials and Gen Z have been the…