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Posts published in “Business Plan”

Generational Cohorts in Consumer Behavior

Understanding Generational Cohorts in Consumer Behavior Some commonly used generation categories for marketing Baby Boomers: Born between 1946 and 1964, Baby Boomers are often characterized…

Pre-business plan stage

What you need to know before writing a business plan Before embarking on writing a business plan, it is important to have a good understanding…

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